Rasha Mansour is an Emirati – Egyptian strategic communications and business growth expert with over 20 years of experience working with and advising C-suite executives,
government entities, private sector organizations, and start-ups. Born and raised in the UAE, and fluent in both Arabic and English, she specializes in public relations, marketing
strategy, brand development, and commercial partnerships across the aviation, tourism, and economic development sectors.

Rasha has held senior roles with Dubai Airports, including Head of Advertising Revenue, where she generated over USD 200 million annually and led initiatives aligned with Dubai’s
2030 vision and Expo 2020. Currently serving as Business Director at Marketing Mind Consultants, she leads advisory projects focused on strategic communications and brand
transformation. Her recent work with Dubai’s Department of Economy and Tourism supports the D33 strategy to drive regional visitation and economic impact.

With a career foundation at Saatchi & Saatchi, Rasha successfully launched and built iconic global brands across the region. Her work is defined by data-driven strategy, highimpact execution, and a deep commitment to the UAE’s global positioning.